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eXp Luxury Certification Course
Understanding Luxury: The Market & The Mindset
Welcome to the eXp Luxury Certification Course (0:30)
Introduction to Understanding Luxury (8:12)
Understanding Luxury Clientele (10:19)
The Role of the Luxury Agent (15:20)
Becoming the Luxury Expert (13:48)
Understanding Luxury: The Market & The Mindset Quiz
Personal Branding for Luxury Real Estate Agents
Fundamentals of Branding For Luxury Agents (8:29)
Essential Branding Materials & Collateral (6:49)
Luxury Branding & Your Online Presence (9:50)
Personal Branding for Luxury Real Estate Agents Quiz
Defining Your Target Market
Geographic Factors (10:23)
Competitive Analysis (10:43)
Personal Factors (4:09)
Demographics & Niches (7:57)
Breaking Into Luxury (6:53)
Defining Your Target Market Quiz
Luxury Marketing: Growing Your Sphere & Mindshare
Introduction: Your Sphere of Influence (18:19)
Signatures of Successful Luxury Marketing (10:40)
Overview of Luxury Marketing Methods (12:12)
Success with Social Media & Video (6:49)
Luxury Marketing: Growing Your Sphere & Mindshare Quiz
Marketing Your Luxury Listings
Preparation & Staging For Luxury Listings (8:19)
Photography, Video and Imaging For Luxury Listings (11:26)
Your Luxury Listing Materials & Collateral (7:11)
Advertising & Promoting Your Luxury Listings (11:32)
Marketing Your Luxury Listing Quiz
The Art of Luxury Negotiation
Principles of Real Estate Negotiation (7:35)
Negotiating A Luxury Transaction (8:04)
Negotiating With Your Client (6:07)
The Art of Luxury Negotiation Quiz
Join eXp Luxury
Next Steps
Signatures of Successful Luxury Marketing
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